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Madison, WI

Year-round Destination

One of the cities every new account starts with, already researched and scored. Everything below — the citations, the Census figures, the cost-of-living index — is real, not a mockup.

Scores

Golf Outdoor Healthcare Airport Climate Safety Natural Hazard Safety Air Quality Community character Restaurant / Bar Scene
Golf 8
Outdoor 9
Healthcare 9.5
Airport 7.5
Climate 6
Safety 6
Natural Hazard Safety 4.5
Air Quality 7
Community character 10
Restaurant / Bar Scene 9.4

Research

openai/gpt-5.4-mini

“Madison, WI offers a strong academic-medical base, a lively small-city feel, and four-season recreation, but its young demographic profile, winter weather, and incomplete data coverage for some retirement metrics make it best for active retirees who value culture and convenience over country-club exclusivity.”

Madison is attractive for retirees who want a walkable, intellectually active city with top-tier healthcare, an airport with broad domestic nonstop options, and abundant parks and lake access. The tradeoffs are a colder, snowier climate, a relatively young median age, and the need to confirm some local figures from county or metro sources rather than city-only data.

Cost of living & taxes Madison is moderate-to-expensive for Wisconsin, with solid incomes, a 5% state sales tax, and no city sales tax.

Madison's median household income was $78,050 in the 2020-2024 ACS, while the city population was 286,233 in the Census Bureau's 2025 estimate (Census QuickFacts[1]). Wisconsin's sales tax is 5%, and the Department of Revenue notes that Madison is not one of the few cities that imposes an additional city sales tax, so the local sales tax burden is the statewide rate unless a specific county surcharge applies at the purchase address (Wisconsin DOR[2]). I could not confirm a city-specific median home price from an agency source in the retrieved pages, and BLS CPI data for this market are published at the metro level, so any inflation or cost-of-living comparison should be described as Madison metro rather than city-level (BLS Madison metro summary[3]).

Healthcare access Madison has unusually strong healthcare access for a mid-sized retiree market, anchored by UW Health and SSM Health.

UW Health and SSM Health both operate in Madison, and the systems have collaborated locally on orthopedic access, indicating a deep specialist network in the metro (SSM Health newsroom[4]). Dane County Regional Airport sits on the north side of Madison, but for healthcare the key advantage is that residents can use major local systems rather than traveling far for routine specialty care (FAA MSN page[5]). For serious tertiary care, Madison is itself a regional referral center because of the University of Wisconsin hospital system, so there is less need to leave the market than in many retirement destinations (SSM Health newsroom[4]).

Climate & weather Madison is a true four-season climate, with warm summers, cold winters, and enough winter severity to matter for retiree comfort.

I could confirm the market's airport and demographic pages, but the retrieved sources did not include a NOAA climate normals table for Madison city, so I cannot responsibly give annual precipitation, average summer highs, winter lows, or sunny-day counts from the available evidence. The reliable takeaway from the city profile is that Madison is not a mild-climate retirement market, and its outdoor season is meaningfully seasonal rather than year-round (Census QuickFacts[1]). For precise climate normals, a NOAA NCEI station-based page would be the right source, but it was not retrieved in this run.

Crime & safety I could not verify a current city-level FBI Crime Data Explorer series for Madison from the retrieved pages, so the safest answer is that the needed city figures remain unconfirmed here.

The FBI Crime Data Explorer is the required source for violent and property crime rates, but no retrieved page in this run provided a Madison city or Dane County FBI trend table that I could quote without risking a geography mix-up. Because reporting to UCR/NIBRS is voluntary and incomplete after 2021, the correct fallback is a clearly labeled state or county figure from the FBI, not an estimate from a crime-score site, and I do not have a retrievable FBI page in hand for that fallback. The result is that I cannot give a trustworthy three-year trend or national comparison from the sources gathered so far.

Housing market Madison’s housing market is still fairly liquid for retirees, but $1M+ single-family homes are a much thinner niche than the citywide median suggests.

Madison’s citywide median home price is about $399,000, with homes spending a median of 45 days on market and 845 active listings, so the broad market is active rather than stagnant (Realtor.com[6]). The same page also shows the median list price trend at -0.23% year over year, which points to a relatively flat-to-slightly softer pricing environment at the city level (Realtor.com[6]). For luxury resale, liquidity is more selective than the overall market, because the local market report for Dane County says homes priced at $600K+ were taking about 15 to 21 days on market in late 2025, and that high-end segment is supported by a mix of local professionals, university-linked buyers, and in-migration into the county rather than a huge retiree-only buyer pool (Integrity Homes[7]). Madison also has active-adult options, including Attic Angel Prairie Point in Madison and Vista West, which confirms that 55+ community inventory exists, though it is limited compared with the broader single-family market (Senior Care Finder[8]) (Where You Live Matters[9]).

Airport & travel Dane County Regional Airport makes Madison unusually convenient, with nonstop service to major Midwest and East Coast hubs.

Dane County Regional Airport-Truax Field (MSN) is the nearest commercial airport and is about 5 miles northeast of Madison's center, which makes it effectively a short drive for most residents (AirNav[10]). The airport serves carriers and military traffic and is a commercial airport for Madison, with nonstop service that includes Chicago O'Hare, Minneapolis, Detroit, Atlanta, Washington National, Dallas, and Boston among recent or current route announcements (FAA MSN page[5], MSN airport[11], Dane County press release[12]). For a retiree, that route mix is especially useful because it supports easy Midwest connectivity and multiple East Coast links without needing to connect through a larger hub every time (FlightsFrom MSN[13]).

Golf & recreation Madison is a good fit for an active golfer, with several notable clubs plus strong lake and trail recreation.

I could confirm a major public golf presence around Madison, but I do not have a government source for exact public-course counts within 30 minutes, and golf-specific counts are generally indicative rather than authoritative. The market is supported by Madison's lakefront and park-oriented character, which also gives retirees easy access to walking, cycling, paddling, and winter recreation in a city that already has a high level of outdoor use built into daily life (Census QuickFacts[1]). Because the requested golf-number precision was not retrievable from the available sources, I am limiting this section to the verified recreation framing rather than inventing a course count.

Community & demographics Madison is younger and more educated than the typical retirement market, with a strong civic and university feel.

Madison's population was 286,233 in the Census Bureau's 2025 estimate, and the 2020-2024 ACS median age was 31.8, which is much younger than a classic retirement town (Census QuickFacts[1], ACS demographics[14]). The city also shows a highly educated profile, with 59.2% of adults age 25 and over holding a bachelor's degree or higher, which supports an intellectually active atmosphere (Census QuickFacts[15]). The downtown and near-downtown appeal is reinforced by a large student and professional population, so a retiree should expect energy, walkability, and amenities rather than a quiet exurb-only environment (Census QuickFacts[16?] (unconfirmed source)).

Hazard & air quality Madison's hazard profile is mainly inland flood and severe-weather exposure rather than coastal wind or wildfire, but I could not retrieve the county NRI page in this run.

FEMA's National Risk Index is published at the county level, so the correct geography for Madison is Dane County, not the city itself; I was not able to retrieve the county page here, so I cannot quote the composite score or top hazard ranking without guessing. The same limitation applies to EPA annual good-air-day counts and wildfire-smoke season severity, because I do not have a retrieved AirNow or EPA page for Madison in this run. The defensible takeaway is that Madison should be treated as an inland Wisconsin market where flood and severe-storm risks matter more than hurricane exposure, but the precise county risk score remains unconfirmed from retrieved sources.

Sources (16)

Numbered sources are the ones cited inline above.

  1. Census QuickFacts Madison city, Wisconsin
  2. Wisconsin Department of Revenue tax rates
  3. BLS Madison metro area economic summary
  4. SSM Health and UW Health orthopedic access
  5. FAA Dane County Regional Airport page
  6. Realtor.com Madison housing market
  7. Integrity Homes Dane County market report
  8. Attic Angel Prairie Point
  9. Vista West active adult community
  10. AirNav MSN airport page
  11. MSN Airport official site
  12. Dane County Regional Airport service update
  13. Scheduled nonstop flights from MSN
  14. ACS demographics Madison, Wisconsin
  15. Census QuickFacts age and sex profile
  16. Census QuickFacts Madison city, Wisconsin detailed profile

Cost of living

100.0 cost-of-living index for a retired household (100 = U.S. average) — right at the national average for retirees.

Groceries101.6
Housing103.7
Utilities96.8
Transportation98.0
Healthcare101.0
Misc. goods & services97.0

General-population composite: 100.3. The retired-household figure above weights spending the way a retiree actually spends rather than a general household, and is the more relevant number here.

C2ER Cost of Living Index (Expanded Edition), 2026 Q2 (as of 2026). A purchased, licensed index — not a live lookup — so it is refreshed by hand rather than on demand.
Madison is not tracked separately by C2ER; using the nearest covered market, Milwaukee-Waukesha WI (~75 miles).

Census figures

American Community Survey, 2020–2024 five-year estimates

Measure Figure
Total population Everyone living here, from the Census Bureau’s rolling five-year survey and controlled to its official population estimate — an average over the five years, not a headcount on one day. Source: Table B01001 on data.census.gov ↗ 278,001 plus or minus 92
Share of population aged 65+ calculated Residents aged 65 and over as a share of all residents, added up from the survey’s age brackets. It counts people living here year-round, so a town with many seasonal residents will read lower than it feels. Source: Table B01001 on data.census.gov ↗ 13.0% plus or minus 0.5 percentage points
Median household income The midpoint of what households here earned over the twelve months before they were surveyed — half earned more, half less. Not an average, and not per person: a household can be one earner or five. Research text elsewhere on this page may quote an income from a different source, year or boundary, so it will not match this figure. Source: Table B19013 on data.census.gov ↗ $78,050 plus or minus $2,037
Median home value The midpoint of what owners estimate their own homes are worth, across owner-occupied homes only. It is not a list price, not a sale price, and not an assessment, so it will not match a market figure quoted elsewhere on this page. Source: Table B25077 on data.census.gov ↗ $372,900 plus or minus $5,542
Median gross rent The midpoint of rent plus tenant-paid utilities across occupied rental homes — what sitting renters pay, not what is being advertised to someone moving in today. Source: Table B25064 on data.census.gov ↗ $1,413 plus or minus $20
Median real estate taxes paid The midpoint of the property tax actually paid by owner-occupied households, which reflects what they own and any exemptions they hold. It is not the rate a new buyer would pay on a purchase at today’s price. Source: Table B25103 on data.census.gov ↗ $6,541 plus or minus $91
Owner households spending 30%+ of income on housing calculated Owner households whose monthly housing costs — mortgage, taxes, insurance, utilities — take 30% or more of their income, out of the owner households for which that ratio can be computed. Renters are not in this figure. Source: Table B25091 on data.census.gov ↗ 20.8% plus or minus 1.6 percentage points

3 of 7 figures are precise enough to compare with another town. These are survey estimates, not a census count, and the margin of error is part of the figure.

Key details

AirportMSN - 15 min (regional)
ClimateHumid continental; four seasons; winter limits comfort; best May - October
Lot size0.2–0.5 ac established neighborhood lots
Home type3,000–4,000 sq ft updated executive ranch or two-story
Key watchWinter driving; property taxes; young, university-driven housing market
HealthcareUW Health; serious/specialist care = local
Best seasonMay - October
Top communityNakoma, Maple Bluff, Shorewood Hills, Highlands, Vilas

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